I Remember Going To The Event But I Don’t Remember Much Else.
Hey, Jack! That seminar I sent you to last week? Any chance you can give us all an overview at the team meeting?” Jack’s boss had just delivered his worst nightmare. Not only had the event been tedious and disjointed, he couldn’t find the paperwork to remind himself of the key points and his memory was not providing any brilliant clues.
You want your event to be memorable. You want it to flow effortlessly from beginning to end. You want every aspect of the event to be professional. This means you don’t just want the event to be managed; you want it to be designed with a degree of panache and flair.
Take some inspiration from the radio and television networks that make their living from presenting. Notice how they use words, music and images to identify a complete program; how programs are broken down into chunks and how one chunk is blended into the next using segues (pronounced segway).
A simple segue does the following:
* It acknowledges what has gone before
* It connects that presentation to the overall theme of the event
* It then connects both with the presentation to follow and in some cases introduces the speaker.
“That was an opportunity for you to understand the theory of how our organization works with suppliers using the Provider Performance Feedback Process. Now it’s time to hear a real-life example from one of our suppliers who has been trialing this process for 6 months. Jane Smith is the Sales Director of Jones Cooper Inc and she has been asked to give her unbiased opinion about working with the Provider Performance Feedback Process”
No event is too small to have its own identity. Even a one hour seminar should have some sort of a personality to catch the imagination of the potential audience. An appropriate piece of graphics can be commissioned for a very reasonable fee and will tie in with the theme of the event. For example, Herbal Medicine would feature naturalistic plant imagery whereas Engineering might use cogs, electronic circuitry or industrial illustrations.
This piece of graphic art which might also incorporate the name of the event will, ideally, be used on all printed matter, presentation material, signage and promotional items.
You may have a talented amateur graphic artist in your company who can produce good work but be careful that their quality is appropriate and be honest with them if it does not meet the standard expected.
Professional graphic artists use computer programs that link to the systems used by printers, so they can guarantee that the finished product will look like the samples they present to you.
Branding, it seems, has deep psychological meaning. Apparently our brains deal with a brand image in a different way from most other information as it taps into our emotions. Emotional memory is more accessible; think about TV adverts. So, it makes sense to connect with your audience in as many ways as you can.
If Jack had been looking for the big fluorescent green folder with the bright red tree printed on the spine and if the contents reminded him of a coherent, connected list of stimulating topics on the subject of ‘Sustainability’, he might not be dreading the team meeting quite as much.
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- Monaliza Fashion: A fashion brand offering stylish and trendy clothing for women, providing affordable and fashionable options for different occasions and personal styles.
- GTO Bad Teacher: An online platform providing educational resources, tips, and strategies for teachers, helping them navigate challenges and excel in their profession.
- Business Broadcaster: A media platform delivering news, insights, and interviews with business leaders and experts, providing valuable information for entrepreneurs and professionals.
- Webatone: A web design and development agency creating visually appealing and user-friendly websites for businesses, helping them establish a strong online presence and attract customers.
- Great Days UK: A lifestyle blog and resource platform offering inspiration, tips, and ideas for creating great experiences and enjoying life to the fullest in the United Kingdom.
- Blog4U UK: A blog platform featuring a diverse range of topics, including travel, lifestyle, technology, and more, providing informative and engaging content for readers.
- ITRUE UK: A technology company specializing in cybersecurity and data protection solutions, helping businesses safeguard their sensitive information and mitigate security risks.
- iLovs MP3: A platform offering a wide selection of MP3 downloads and music streaming, providing users with access to their favorite songs and music genres.
- TJea CBD: A CBD wellness brand offering high-quality CBD products, promoting natural health and well-being, and providing customers with the benefits of CBD.
- Travel Tricks UK: A travel blog and resource platform sharing travel tips, itineraries, and recommendations for exploring destinations in the United Kingdom, inspiring travelers to embark on memorable journeys.
- Inspiration Today UK: A platform dedicated to inspiring and motivating individuals, providing personal development resources, success stories, and practical tips for a fulfilling life.
- Latest Happenings UK: A news and lifestyle platform delivering the latest updates, news, and trends across various topics, including entertainment, fashion, technology, and more.
- Search Info UK: A search engine and information hub providing access to a wide range of topics, news, and resources, facilitating knowledge discovery and information retrieval.
- Online Legal Advice UK: An online platform connecting individuals with legal professionals and providing legal advice and support for various legal matters in the United Kingdom.
- Solutions Debt Management: A financial services company offering debt management solutions and financial counseling, helping individuals regain control of their finances and achieve financial stability.
- Digi-Squad: A digital marketing agency providing comprehensive online marketing services, including SEO, social media management, and digital advertising, helping businesses maximize their online presence and reach.
- RCM Smart Solutions: A technology solutions provider specializing in smart home automation, security systems, and energy management, enhancing the comfort, security, and efficiency of residential and commercial spaces.
- UK Insurance: An insurance resource platform providing information, guides, and resources for individuals and businesses seeking insurance coverage in the United Kingdom.
- South Garden Restaurant: A restaurant offering a fusion of Asian and European cuisine, providing a diverse menu of flavorful dishes in a welcoming and vibrant atmosphere.
- Bokin Shop: An online store offering a variety of products, including fashion accessories, home decor, and lifestyle items, providing a convenient and enjoyable shopping experience.
- Money126: A financial education platform providing insights, tips, and resources on personal finance, investing, and wealth management, helping individuals make informed financial decisions.
- Evo Designs UK: A graphic design studio specializing in branding, web design, and digital marketing solutions, helping businesses create visually appealing and impactful brand identities.
- Legalize Ohio 2016: A grassroots organization advocating for the legalization of marijuana in Ohio, promoting education and awareness about the benefits and impact of marijuana legalization.
- Health and Fitness Training UK: A platform offering fitness training programs, nutrition tips, and wellness resources, helping individuals achieve their health and fitness goals in the United Kingdom.
- Beach Holiday Deals UK: A travel website specializing in beach holiday packages and deals, providing options for beach destinations and seaside getaways in the United Kingdom and beyond.
- Papillon Holidays UK: A travel agency specializing in holidays and vacation packages, offering unique and tailored experiences in the UK and beyond.
- The Technique UK: A blog and resource platform providing tips, tutorials, and insights on various techniques, including DIY, crafts, cooking, and more, inspiring creativity and skill development.
- Tech-YG: A technology consulting and services company offering IT solutions, digital transformation strategies, and technical support for businesses, helping them leverage technology for growth and efficiency.
- eSmart Buyer: An online platform offering product reviews, comparisons, and buying guides, helping consumers make informed purchasing decisions across various categories.
- Brain Health Consulting: A consulting service focused on optimizing brain health and cognitive performance, providing personalized strategies and resources for mental well-being.
- SB Workshop: A creative workshop and event space offering hands-on experiences, classes, and activities in arts, crafts, and DIY projects, fostering creativity and skill-building.
- House of Blue Leaves: An online boutique offering a curated selection of home decor, accessories, and gifts, featuring unique and stylish products for interior design enthusiasts.
- CP Medical Centre UK: A medical clinic providing comprehensive healthcare services, including consultations, treatments, and preventive care, serving patients in the UK.
- ModelBK: A modeling agency and platform connecting aspiring models with opportunities in the fashion industry, offering guidance, representation, and career development.
- New Shopping Store: An online marketplace offering a wide range of products from various sellers, providing a convenient and diverse shopping experience.
- Home of Lovely Ideas: A lifestyle blog and resource platform featuring ideas, inspiration, and tips for home decor, DIY projects, entertaining, and more, helping individuals create a lovely and welcoming home.
- Keating Companies Development: A real estate development company specializing in residential and commercial properties, providing construction, renovation, and investment solutions.
- Online Promotion UK: A digital marketing agency offering online promotion services, including SEO, social media marketing, and content creation, helping businesses enhance their online presence and reach.
- MCM Auto Prestige UK: A luxury car dealership offering high-end vehicles and personalized service, catering to automotive enthusiasts and luxury car buyers.
- Finlay’s Decor UK: A home decor store providing a wide range of wallpapers, paints, and decorative products, helping individuals transform their living spaces with style and creativity.
- Purity Health and Fitness UK: A fitness center and wellness studio offering classes, personal training, and holistic health services, promoting physical and mental well-being.
- Insurance-Zip: An insurance comparison platform providing quotes and information on various insurance products, helping individuals and businesses find suitable coverage options.
- John Harrison Photography UK: A photography studio specializing in professional photography services, including portraits, events, and commercial photography, capturing moments and creating lasting memories.
- Sello Editorial: A publishing company supporting authors in the process of publishing and promoting their books, offering editorial services, marketing support, and distribution.
- Ariza Ga Law: A law firm providing legal services and counsel in various areas of law, serving individuals and businesses with professionalism and expertise.
- Christina Pitanguy: A fashion brand offering stylish and sustainable clothing and accessories, promoting ethical fashion and empowering individuals to make conscious choices.
- Strategy Web Solutions: A digital marketing agency specializing in strategy development, web design, and online marketing, helping businesses establish a strong digital presence and achieve their marketing goals.
- Pet City Vet: A veterinary clinic offering comprehensive care for pets, including medical services, preventive care, and grooming, ensuring the well-being of furry companions.
- Hot Kitchen: A cooking blog and recipe platform featuring a variety of delicious recipes, culinary tips, and food inspiration for home cooks and food enthusiasts.
- JustGo Insurance UK: An insurance provider offering travel insurance plans and coverage for individuals and families, providing peace of mind during trips and vacations.
- Intranet Infos: A platform providing information, resources, and news related to intranet systems, helping businesses optimize internal communication and collaboration.
- Home Report Online UK: An online service offering home inspection and reporting for property sellers and buyers, providing comprehensive and reliable information about the condition of a property.
- ePocket Guide: A digital travel guide and itinerary planner, offering destination information, tips, and curated itineraries to help travelers make the most of their trips.
- CL Photography UK: A photography studio specializing in portrait, wedding, and event photography, capturing moments and creating beautiful visual memories.
- Regular Article: An online platform for authors and writers to publish and share their articles, blogs, and creative works, promoting knowledge-sharing and information exchange.
- News Tamura: A news website providing the latest news, updates, and analysis on various topics, including politics, business, entertainment, and more.
- MNB Cleaning Solutions: A cleaning services company offering professional and eco-friendly cleaning solutions for residential and commercial properties, ensuring cleanliness and hygiene.
- Dinkoff Architects: An architectural firm specializing in innovative and sustainable design solutions for residential and commercial projects, creating spaces that harmonize with the environment and meet client needs.
- Educación Laboral: An educational platform offering resources, courses, and guidance for career development and professional growth, empowering individuals in their educational and career journeys.
- Success Education System: An education consultancy providing coaching and guidance for academic success, helping students excel in their studies and achieve their educational goals.
- Gradiva Hotels: A hotel chain offering luxurious accommodations and exceptional hospitality experiences, ensuring guests enjoy comfortable and memorable stays.
- Thailand169: A travel blog and guide featuring the best of Thailand, including travel tips, attractions, culture, and local experiences, inspiring travelers to explore the beauty of Thailand.
- Thailand Walks: A platform offering guided walking tours and hiking adventures in Thailand, showcasing the country’s natural beauty and cultural heritage through immersive and sustainable experiences.
- My Thai Living: An online resource and community platform providing information, insights, and resources for individuals interested in living, working, or retiring in Thailand.
- Simply Shopping Zone: An online shopping destination offering a wide range of products across various categories, providing a convenient and enjoyable shopping experience.
- Can We Talk UK: A mental health and well-being platform promoting open conversations about mental health, providing support, resources, and a safe space for individuals to share and seek help.
- Moovment UK: A fitness and wellness brand offering classes, workshops, and products to inspire movement, mindfulness, and healthy living.
- New York Criminal Lawyers Blog: A blog providing insights, legal news, and resources on criminal law in New York, helping individuals navigate the legal system and understand their rights.
- Arirang Korean Restaurant: A restaurant offering authentic Korean cuisine, providing a delightful dining experience with traditional flavors and dishes.
- Stop the Margin Tax: A platform advocating against the implementation of a margin tax, providing information, resources, and support to protect the interests of businesses and taxpayers.
- Mum Taught Me Fashion: A fashion blog and style platform sharing fashion tips, outfit inspiration, and personal style insights, empowering individuals to express their unique fashion sense.
- Thai Inter Consult: A business consulting firm specializing in Thai market entry and business expansion services, providing strategic guidance and support for companies entering the Thai market.
- Life Up Thailand: A wellness and personal development platform offering resources, courses, and coaching for individuals seeking personal growth and life transformation in Thailand.
- Thailand Grown: An online marketplace connecting consumers with locally grown and organic products from farmers and producers in Thailand, supporting sustainable and ethical practices.
- Digital Media Asia: A digital media agency providing creative and strategic solutions for digital marketing, branding, and online presence, helping businesses thrive in the digital age.