All You’ve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors
have the greatest effect on your business.
What those people see and believe about your enterprise, pretty
well determines what their follow-on behaviors will be – for
example, do business with you, or move on to someone else.
Is that what you want? Of course not. So let’s do something
While I recognize that there are other factors bearing on the
success of your business, this one is simply too important, and
its impact too severe and too immediate, to ignore.
You get this airplane off the ground by listing your top outside
audiences who, when they like you OR ignore you, you feel it.
In other words, they are groups of people important to you
whom we refer to as target audiences or target publics. The one
MOST important to you, we call your key target audience. And
that’s why you must list them in priority order so you know
where you really need to direct your resources.
How do you determine who thinks what about you? Sounds like
work, but you must continually monitor that key target audience
(and probably others). Are you bothered by what they tell you?
Is there a perception problem? If there is, we know it usually
turns into a behavior problem, so something must be done
about it now, at the perception stage.
What you’ve just done is establish your public relations goal –
a specific behavior flowing from an equally specific perception,
which we’ll work on creating starting right now.
Now that you’ve got a public relations goal, you need a public
relations strategy. Lucky for you (and for all of us), there are
only three possible strategies. Create opinion among that
target audience where there may be none, change existing
opinion, or reinforce it. We’ve picked “create” so let’s
With your goal and strategy in hand, you begin thinking
“messages.” And I mean persuasive messages carefully
designed to deal with that perception problem you discovered
when you interacted with your key target audience. Keep
your message focused on correcting that perception problem,
and keep it believable and credible. Try it out on a few
colleagues to see it if really is persuasive.
Now you need a few “beasts of burden,” communications
tactics whose job it is to carry those persuasive messages
directly to the attention of the folks who make up that key
target audience of yours.
And there are tons of them from trade show appearances,
awards programs and news releases to speeches, brochures,
radio interviews and face-to-face meetings.
Well, here we are again at the monitoring stage. At the start
of the program, you monitored the feelings and perceptions
of your key target audience so that you could identify the
problem and set your public relations goal and strategy.
Now, you monitor all over again to see what kind of progress
you made. Specifically, you want to know how many
individuals received the message, through what tactics, and
how many are aware of your messages’ actual content. Also
gives you a chance to make mid-course corrections by
adjusting both message content and your mix of
Keep the faith! As time goes by, you’ll begin noticing signs
of awareness of your business, and a growing receptiveness
to what you have to say. The bottom line, of course, will be
welcome indications that the behaviors you have sought to
modify in your direction are, in fact, doing just that.
In public relations, that spells success!
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- Stroy Your Business: A platform providing resources, guides, and strategies for entrepreneurs and business owners to develop and grow their businesses, offering insights into various aspects of business management.
- Tips 2 Biz: A platform offering practical tips, advice, and strategies for individuals starting or running a business, providing guidance and inspiration for business success.
- Biz Organizational Goals: A resource hub focusing on organizational management and productivity, offering tips, tools, and resources to help businesses achieve their organizational goals.
- Universal Business Ideas: A platform featuring a wide range of business ideas and opportunities, providing aspiring entrepreneurs with inspiration and insights to start their own ventures.
- Business Links: A curated collection of business-related links and resources, offering a directory of useful websites, tools, and services to support businesses in their operations and growth.
- One Day Business: A platform offering quick guides, step-by-step tutorials, and resources for individuals looking to start a business in a short timeframe, providing practical advice for efficient business setup.
- My VIP Business: A platform catering to high-end and luxury businesses, offering insights, strategies, and resources for entrepreneurs in the luxury sector to elevate their businesses.
- Newz Business: A news platform focused on business news, updates, and analysis, covering topics such as finance, entrepreneurship, market trends, and industry insights.
- Net Biz Land: An online platform offering resources, tools, and guidance for individuals looking to start an online business or explore opportunities in the digital landscape.
- Real Business Deal: A platform highlighting real-life business deals, acquisitions, and success stories, providing inspiration and insights into the world of business transactions.
- Talc Magazine: A lifestyle and culture magazine offering thought-provoking articles, features, and interviews covering a wide range of topics, including fashion, travel, art, and entertainment.
- PR Biz Online: A public relations resource platform offering tips, strategies, and industry insights to help businesses and PR professionals effectively manage their public relations efforts.
- Beniska House: A platform dedicated to home improvement and DIY projects, offering guides, tips, and inspiration for individuals looking to enhance their living spaces.
- Turf Event: An event management platform providing resources, tips, and insights for planning and organizing successful events, including conferences, exhibitions, and special occasions.
- Metro Autographs: An autograph collecting platform featuring a wide selection of autographs from celebrities, athletes, and notable personalities, catering to collectors and enthusiasts.
- Tayton Tech: A technology-focused platform offering news, reviews, and insights into the latest gadgets, software, and technological advancements.
- My Cyprus Apartment: A platform offering information, resources, and listings for individuals interested in purchasing or renting apartments in Cyprus, providing a comprehensive guide to the real estate market.
- Restaurant Orient: A platform dedicated to Asian cuisine, featuring restaurant reviews, recipes, and cultural insights, celebrating the diverse flavors and traditions of Asian food.
- Infini Press: A press release distribution service providing businesses and organizations a platform to share their news, announcements, and updates, increasing their visibility and reach.
- Flaire Home Furnishings: A platform showcasing stylish and curated home furnishings and decor, offering inspiration and options for individuals seeking to create beautiful living spaces.
- Only Business Analyst: A platform catering to business analysts, offering resources, tools, and insights to support their role in analyzing and improving business processes and strategies.
- Cafe Feedz: A platform dedicated to food and beverage industry news, trends, and insights, providing updates and analysis for professionals and enthusiasts in the culinary world.
- Top Tech Daily: A technology-focused platform offering daily updates, news, and reviews on the latest tech gadgets, innovations, and industry trends.
- LMA Online: A platform offering resources, insights, and news for the leisure, hospitality, and tourism industry, catering to businesses and professionals in these sectors.
- Space Chimps 2: A platform dedicated to space exploration and astronomy, featuring news, articles, and educational content to foster interest and knowledge about the universe.
- Alithad News: A comprehensive news platform delivering news, analysis, and updates across various domains, including politics, business, entertainment, and sports.
- Furniture Trend: A platform showcasing the latest trends in furniture design, providing inspiration and ideas for individuals looking to furnish their homes or spaces.
- Professional Home Search: A platform offering resources and guidance for individuals searching for professional and business-related properties, including offices, commercial spaces, and professional services.
- Home Small Kitchen: A platform dedicated to small kitchen ideas, tips, and solutions, offering creative and efficient ways to optimize small kitchen spaces.
- UST Health: A health and wellness platform offering insights, tips, and resources for individuals looking to prioritize their health and well-being.
- Stocks Daily: A financial news platform focusing on stock market updates, investment insights, and market analysis, providing readers with information to make informed investment decisions.
- Polk Court Consulting: A platform providing consulting services and resources for legal professionals and individuals involved in court cases, offering guidance and support throughout the legal process.
- LS Autoparts: An online marketplace offering a wide range of automotive parts and accessories, catering to car enthusiasts and owners looking for quality products.
- ND Art and Technology: A platform exploring the intersection of art and technology, featuring news, articles, and insights into how technology is shaping the art world.
- Delta Sky Shop: An online shopping platform offering a diverse selection of products ranging from electronics to lifestyle items, providing convenience and a seamless shopping experience.
- NHL4Sale: A marketplace platform catering to NHL fans, offering a wide range of NHL merchandise, collectibles, and memorabilia.
- Imperial Craft: An online platform showcasing artisan crafts and handmade products, promoting craftsmanship and supporting artisans and makers.
- Advices4Health: A health and wellness platform offering informative articles, tips, and advice on various health topics, empowering individuals to make informed decisions about their well-being.
- Adsum Restaurant: A website showcasing Adsum Restaurant, offering a glimpse into their menu, dining experience, and culinary offerings.
- Addams Family Blog: A blog dedicated to the Addams Family franchise, featuring articles, news, and discussions about the iconic characters and their stories.
- Quick Car Valuation: A platform providing fast and convenient car valuation services, helping individuals determine the estimated value of their vehicles.
- Cultural Shopping: An online platform offering a curated selection of products and goods that celebrate different cultures, promoting cultural appreciation through shopping.
- Yes Home Buy: A real estate platform assisting individuals in buying and selling homes, providing resources and guidance throughout the home buying process.
- China Media Campaign: A platform dedicated to sharing news, insights, and campaigns related to media in China, offering a deeper understanding of the country’s media landscape.
- TPP Center: A platform providing resources and information related to the Trans-Pacific Partnership (TPP) agreement, offering insights into its implications and developments.
- World’s News Tomorrow: A news website delivering timely news and updates on a wide range of topics from around the world, keeping readers informed about current events.
- iDoo Online: An online platform offering a wide range of products and services, including electronics, gadgets, home goods, and lifestyle items.
- Get 24/7 News: A news platform providing 24/7 coverage of global events, offering breaking news, features, and analysis across various categories.
- Hair Saloninna: A website highlighting the services and offerings of Hair Saloninna, showcasing their expertise in hair care, styling, and beauty services.
- Press Business: A platform delivering business-related news, articles, and insights, keeping readers updated with the latest developments in the business world.
- Exotic Model Cars: An online store offering a wide selection of exotic model cars for collectors and enthusiasts, providing detailed replicas of high-end automobiles.
- Quick 24 News: A news website providing quick and concise news updates across various categories, delivering essential information to readers.
- Pioneer News: A news platform offering a wide range of news articles and features, covering diverse topics from around the world.
- Crazy Bulk Blog: A blog dedicated to fitness, bodybuilding, and supplements, featuring articles, tips, and reviews related to Crazy Bulk products.
- Search Portals: A directory of search portals and search engines, providing users with a convenient platform to access multiple search engines in one place.
- Top Theme Studio: A platform offering premium themes and templates for websites, blogs, and online platforms, helping users enhance their digital presence.
- Family Fortunate: A blog focused on family-related topics, including parenting, relationships, and lifestyle, providing insights and tips for creating a happy and healthy family life.
- Car Nut TV: A platform featuring automotive videos, reviews, and enthusiasts’ content, catering to car lovers and providing entertainment and information about cars.
- News Entame: A news website specializing in entertainment news, celebrity updates, and pop culture stories, keeping readers informed about the latest happenings in the entertainment industry.
- News Voices: A platform offering diverse perspectives and voices on news and current events, fostering discussions and promoting inclusive dialogue.
- Pioneer News Limited: A news platform delivering reliable news coverage, features, and analysis on a wide range of topics from around the world.
- News Street 24: A news website providing comprehensive coverage of national and international news, featuring articles, interviews, and opinion pieces.
- Local Poower: A platform focused on local news, events, and community stories, showcasing the unique aspects and happenings of various localities.
- News Blog on Internet: A blog platform offering a variety of articles and insights on topics ranging from technology and lifestyle to current events and opinion pieces.
- News All Things: A comprehensive news platform covering a wide range of topics, including news, technology, business, sports, and more.
- NWF Forgings: A platform showcasing NWF Forgings, a leading manufacturer of forgings and engineered solutions, providing information about their products and services.
- My News Room: A personalized news platform allowing users to curate their own newsroom and stay updated on the topics and categories of their interest.
- Crypto Protec: A platform offering resources, tips, and information about cryptocurrency security and protection, helping individuals safeguard their digital assets.
- Today’s News Blog: A blog delivering news, articles, and insights on various topics, including current events, lifestyle, technology, and more.
- Zellers Restaurants: A website showcasing Zellers Restaurants, highlighting their menu, locations, and dining experience.
- News Glance: A news platform providing a quick overview of the top news stories, offering concise summaries and links to more detailed articles.
- Wonderful World of Food: A platform celebrating the world of food, featuring recipes, culinary experiences, and food-related content from different cultures and cuisines.
- Rise Education: An educational platform offering resources, insights, and guidance for students, parents, and educators, focusing on personal growth and academic success.
- Kyun Search: A search engine platform providing users with a unique search experience, offering a combination of relevant search results and curated content.
- WebPro Asia: A digital agency specializing in web development, design, and online marketing solutions, helping businesses establish their online presence.
- Tech Whereabouts: A technology blog providing insights, reviews, and updates on the latest tech gadgets, software, and technological advancements.
- Shop Dutty: An online store offering a variety of products, including fashion, accessories, electronics, and lifestyle items.
- Shavi True: A platform dedicated to natural hair care, offering tips, tutorials, and product recommendations for individuals embracing their natural hair texture.
- Alpha Laboratory Services: A platform highlighting the services and capabilities of Alpha Laboratory Services, a provider of laboratory testing and analysis services.
- Shoppen Boys: An online store offering a range of products for men, including fashion, grooming, and lifestyle items, catering to the needs and preferences of male shoppers.
- Residential Property Shop: A platform assisting individuals in buying, selling, and renting residential properties, providing resources and support throughout the real estate process.
- Glen Harris Homes: A website showcasing Glen Harris Homes, a reputable builder and developer specializing in residential properties, offering information about their projects and services.
- T-Honda: A platform featuring Honda vehicles, services, and dealership information, catering to Honda enthusiasts and potential customers.
- Post or Not: A social media platform allowing users to share posts and engage with others while maintaining control over their privacy and visibility settings.
- Tu Vida Fitness: A fitness platform offering workout routines, nutrition tips, and wellness advice to help individuals lead a healthy and active lifestyle.
- Mexican Food Fayetteville: A website highlighting Mexican food restaurants and cuisine in Fayetteville, providing information about local Mexican dining options.
- Arbitrage Cars: A platform offering insights, tips, and resources for individuals interested in buying and selling cars through arbitrage, exploring opportunities in the automotive market.
- Be Handy Web: A platform offering resources, guides, and tutorials for DIY enthusiasts, providing tips and techniques for home improvement projects and repairs.